HOW THESE ARE MADE
AI Is a Tool.
The Work Is Mine.
Yes, I use artificial intelligence to make these films.
No, I don’t type “make me a music video” into a box and post whatever comes out.
I write the songs. I decide what they are about. I develop the story, choose the photographs and reference material, establish the characters and visual language, write the direction, and build the film—usually six to eight seconds at a time. I decide what stays, what gets thrown away, what gets regenerated, what gets cut, and ultimately what the audience sees and hears.
AI does something enormously useful for me: it gives one filmmaker in Chimayó access to production capabilities that once would have required a crew, actors, sets, locations, animation houses, visual-effects artists and a considerably larger checkbook.
That changes the means of production.
It does not eliminate the need for a point of view.
There is plenty of AI slop in the world already: imagery generated because it can be generated, songs without anything to say, pictures without a reason to exist, endless technically impressive content with nobody apparently responsible for what it means.
That isn’t what interests me.
These films generally begin somewhere AI cannot begin: with something I saw, remembered, photographed, experienced, cared about, laughed at, got pissed off about, or thought was worth telling somebody else.
Then I use every tool available to turn that into a film.
Photography didn’t make the photographer unnecessary.
The synthesizer didn’t make the musician unnecessary.
Digital editing didn’t make the filmmaker unnecessary.
And AI doesn’t relieve me of the responsibility to make the damn thing mean something.
CHARLES PAUL JONES
Birrell Jones Productions
Chimayó, New Mexico
WHAT AUDIO PROFESSIONALS SAY
Will AI Replace Music Producers?
Three working producers debate the future. From Waves Audio.
